I’ve written on this issue before and to be honest, I could write about it dozens of times. It is incredibly hard to pick images for websites and worth all the time and attention that you can throw at it.
We’re currently working on a new Zoe Buckingham Ltd website (coming soon!) and I have to say that selecting images for your own website is much harder than selecting images for someone else’s! I guess it’s all too close up and personal.
Without knowing your company, it’s hard to guide you on the right style for your site, but I’d like to give you some pointers from a stylistic perspective that really are worth considering.
- This is the most important point… The images must be similar stylistically. For example, choose all photographic images or all illustrations. Don’t mix the two. It simply doesn’t work. To fine tune this, if you are using photographic images, choose photographs taken in the same style. For example, don’t mix a sepia image with a bright colourful one. In the same way, don’t mix illustration styles.
- Find out the measurements of the images on your website and crop your chosen images before purchasing them. Only a very experienced designer will be able to gauge whether an image is suitable purely by eye. You could find the most amazing image in the world, but the best bits of the image could be lost in cropping the image to the correct size. Most image libraries will let you download a watermarked image in low resolution and you can usually load this into your website to get a feel for how it will look.
- Seek out well priced stock photography libraries. The market is changing all the time – stay agile. The best libraries continually refresh the content on their sites.
- As a general rule, when searching for photographic images, avoid cliché and clothes on models that look too fashionable. These will date incredibly fast. If you’re in business and your site is targeted at lawyers, for example, beware of photographic libraries that show pictures of endless models in their twenties in poorly cut suits giving each other “high fives”. Look for integrity in the way that you represent your brand.
I hope that you’ve found these pointers useful and that perhaps they’ve even raised a smile. Stay tuned for further updates.