So you’re planning to exhibit at trade shows? What are the best ways find a tradeshow booth that maximises your budget and looks great too?
If you’re like most businesses, it is important to gain real value from your budget. It is therefore best to find a solution to your tradeshow requirements that will work time and again. Here are my suggestions for scoping out your requirements and getting the best deal.
1. Assess your Requirements. At which tradeshows are you planning to exhibit over the coming year? Work out the potential size booth that you will most likely want at each show. Contact the organisers and ask for a quotation for the space and for a specification for the booth. Find out the height of the ceilings and whether there are any restrictions on size.
2. Consider your Requirements. If you are looking for the simplest possible route, a ‘pop up’ booth might be the answer. These can be assembled in minutes, usually come with lights and tend to be very good value. However, they are not easy to use if you need to cover a large space which will change in dimensions each time. If this is the case, it is worth considering a modular booth. These are made up of a number of screens which lock together either in straight lines or at right angles. If, however, you have a generous budget and need to make a big splash, it is worth considering a custom made booth. These trade show displays are best used in situations where the competition is high and the potential value of a customer conversion enables a little more creativity.
3. Compare Prices. Trade show displays are now available from a number of suppliers, so it is worth comparing prices and ease of assembly. Some systems lock together very simply, whereas others need a certain degree of expertise! It is easier to get better prices if you start to plan for your first exhibition early so that you can look around comfortably.
4. Consider Reusability. How easy is it to get new panels printed to replace the existing ones?
5. How Easy is it to Transport? A good trade show display should come with carry cases, preferably hard ones that can be shipped internationally without damage. If you decide on a custom built booth, consider transportation in the scoping exercise.
I hope that you have found these suggestions useful. Please feel free to share your comments and experiences.